Key Elements is a company that specializes in event management and the creation of music events over a wide spectrum of genres. Their hands on approach to both the creation of events as well as the promotional ideas needed to ensure their success was a strong suite that I used to inform the design. That they apply their expertise to events both big and small lead me to creating images that are both bold and accessible.
Initially a logo with supporting icon was developed, then a stationery suite was rolled out. That was followed by promotional material designed specifically to support the niche marketing area they worked in. Items such as stickers, t-shirts and drink coasters were created, even branded bottles of whiskey as a Christmas gift for some very special clients!