Velluto Espresso Bars represent a contemporary approach to the Italian Coffee House. Set amongst modern decor, comfortable surroundings and clean design lines, Velluto represents sophistication coupled with style and chic. Work included designing and managing all branding elements from the logo, positioning statement, colour palette, menu systems and interior design features, through to operational tools, ticketing, signage, promotions and uniforms.
A Brand Style Guide has also been created to maintain integrity of the brand across all outlet types – from full service sit down cafés to grab and go food court stores. Velluto has been implemented in airports, zoos, railway stations and conference centres throughout Australia and New Zealand.