Wok Me Noodle Bar is the healthy fast food! Starting with just an initial logo, the Wok Me brand was developed with the key ideas behind the business in mind – healthy, fresh, fast and flirtatious.
Initially, a full stationery suite, flyers for letterbox drops and a website were created. Following the immediate jump in sales, outlet design was looked at, with all stores redeveloped and menu systems redesigned.
Packaging, further monthly specials and marketing materials followed, plus copy writing, banners, flags, staff uniforms and even a scooter!
As the Wok Me brand was expanded and further franchises opened around Australia, brand management was crucial to keep the key messages consistent across the country.