After a long and successful sporting career, the creator of Yogini Life felt a need to refocus her attentions and find a sense of life balance – thus Yogini Life was born!
She developed bright, fun Yoga apparel, and the branding created for Yogini Life was inspired not only by her clothing line, but also by her colourful personality.
Initially a main logo was developed, along with supporting icons which could be used on small tags and prints on the clothing items.
Other collateral items followed including stationery and assistance given as the client built her online store. Other concept items where developed for use once Yogini Life grew and expanded.